A CHANGE IS COMING TO STARBUCKS

Starbucks has ordered a change in the way its barista’s work. In hopes to decrease customer satisfaction the chain wants its baristas to focus making fewer drinks at a time.
The Wall Street Journal reports from company documents, baristas are required to stay close to the espresso bar. They are instructed to make steamed milk individually for each drink regardless of if it’s the same customer, and to use only one espresso machine.
Barista for a Starbucks in Mississippi, Tremaine Goree says, “It’s going to make our jobs even harder and could cause us to loose customers from having to wait for a longtime.”
Tremaine expressed concern for how the change would effect customer satisfaction when it came to efficiently get their drinks. He says, “most people buy coffee right before work so we can’t take all day making them.”
The Wall Street Journal reports the new instructions for baristas should take affect in the coming months. Starbucks stands by their decision and plans to bring forth less complaints from its.
Company documents also reported customers believe the stores provide average service and quality is what they should focus on. The successful chain has taken into consideration what they have learned from research and adjusting. Only time will tell whether the new changes will be to the company and customers liking.
T. Goree. Personal Interview. 12 Oct. 2001
Jones R. Oct. 13 2010. Starbucks to Baristas: Slowdown and Smell the Coffee. Life Inc On Today. http://lifeinc.todayshow.com/_news/2010/10/13/5283669-starbucks-to- baristas-slow-down-and-smell-the-coffee
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